LISA CLARK: 1988. Here we are, 12 years later, and now it is finally being discussed as a treatment option for women. What took so long?
MARTY SAWAYA, MD: It takes a lot of years of research and development and clinical trial testing, and it was approved as a prescription product in 1988 for men, and then later released a few years later for women, as a prescription product. Now it's over-the-counter. You can buy it at your local drug store, food chain store, freely on your own, and the cost has really come down also. There's 2% Rogaine for men and women, and there's also an extra-strength 5% formulation for men only.
LISA CLARK: When your patients come in, how do you advise them to use Rogaine, and what sorts of results can they expect to see?
MICHAEL L. REED, MD: The usual procedure is to use the strength that they need for their particular degree of hair loss. If it's a person who's never been treated and they have relatively mild hair loss that's just starting, then can start with the lower strength, the 2%. They apply 1 ml. There's a calibrated pipette that they can put a dropper for their head. They have to spread it evenly across the affected area. They don't have to really rub it in, but they massage it and spread it with their fingertips, and it gets absorbed into the scalp.